So I’m sat here in my local Costa coffee, enjoying a delicious hot beverage and partaking of their free wi-fi. Only it’s not their free wi-fi, it belongs to McDonalds which is next door. I could of course use Costa’s wi-fi, but it would cost me £4 an hour. Why would I do this when on startup my EeePC quite brazenly tells me that there’s free wi-fi to be had here instead?
Admittedly, it keeps me coming back to Costa so it’s not a bad deal for them. However, McDonalds aren’t seeing the benefit of giving me its bandwidth for free. The way I see it though, I’ve eaten enough burgers in my time for them to give me something in return.